Once-wary industry giants embrace Internet advertising
Article Abstract:
Internet advertising spend of consumer packaged goods businesses is growing. Overall marketing budgets online adspend is increasing to five to ten percent for 2006 from one percent in past years. Big name companies include General Mills Inc., Kraft Foods Inc., and PepsiCo Inc.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
United States, Forecasts, trends, outlooks, Consumer goods, Industry forecasts, Industry overview
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
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Estee Lauder tests Web-ad waters
Article Abstract:
Estee Lauder Inc. has launched its first Internet advertising campaign, for antiaging product Advanced Night Repair Concentrate. An interactive Web site will be part of the campaign.
Publisher: Dow Jones Publishing Co. (Europe)
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
Services introduction, New Products/Services, Toilet preparations, Cosmetics industry, Company service introduction, Service introduction, Estee Lauder Inc., Skin care products
Publication Name: Wall Street Journal. Europe
Subject: Business, international
ISSN: 0921-9986
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: United States, Advertising, Internet/Web advertising, Internet advertising
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