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Non-price determinants of intention to purchase counterfeit goods: an exploratory study

Article Abstract:

Price is not the main motive for purchasing counterfeit products. Conceptualizations of eight possible non-price determinants of intention to buy counterfeit goods are presented. A survey of consumers with a pattern of use of counterfeit goods reveals that non-price determinants influence intention to buy counterfeit products, but the type and magnitude of effects vary among products and individual consumers.

Research, Purchasing, Consumer behavior, Product counterfeiting

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A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new car

Article Abstract:

Country of origin's and brand name's influence on consumer evaluation of a new car is modeled. The model, which was tested for cross-national applications through multi-group analysis, considers the product evaluation attitudes of French and German car owners. The invariance of the values of the model's constructs and structural relationships proves its cross-cultural generalizability.

Motor vehicles and car bodies, Automobiles, Automobile Manufacturing, Market Research, Analysis, Evaluation, Marketing, Marketing research, Consumer preferences, Brand name products, Brand names

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