Article Abstract:
Malaysia's broadcasting industry is thriving, and has become an indication of the country's development. The market is becoming saturated, although there is room for the major players. The government has given out few TV licenses, and holds interest in two of the new TV stations, MegaTV and MetroVision, to have some control and to spread the risk. Malaysia is hoping to become a broadcasting center for Asian-oriented TV programs. The government has taken steps to insure that Malaysians can only pick up satellite signals from Measat Broadcasting.
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Article Abstract:
China Entertainment Television Broadcast founder Robert Chua announced on Nov 30, 1995 that a US TV network and two Asian conglomerates were buying into his fledgling family channel. Malayan United Industries, US International Family Entertainment, and Hong Kong's Lippo Ltd will take equal stakes, while Chua keeps 20% of the Mandarin-language channel he launched in Mar. The channel, which has no sex, violence, or news, needed both credibility and cash. It continues to make slow headway in a market dominated by local stations.
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Two Hong Kong-based companies plan to launch competing 'hot bird' satellites which beam a number of television channels into a single market. APT Satellite is owned by several Chinese ministries and plans to launch Apstar-2R in early 1997. Asia Satellite Telecommunications plans to launch its AsiaSat-3 later in 1997. One media consultant in Hong Kong observed that there will not be sufficient business for either satellite to become the dominant service provider in Asia.
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