Making waves
Article Abstract:
Billabong, a maker of boardsports apparel, has enjoyed the growth of surfing as it became popular worldwide. The company's success can be attributed to its efforts to support boardsports, and its attempts to reach the young generation of surfers. Billabong's marketing strategies are described.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Public affairs, APPAREL AND OTHER TEXTILE PRODUCTS, United States, Clothing industry, Public relations, Business success, Company public relations, Billy International Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The Asian connection
Article Abstract:
Brime Jessel's strategy to attract and cater to the demands of different ethnic groups of Canada is presented.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Management dynamics, Management, Company business management, Ethnic groups, Jessel, Brime
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
User Contributions:
Comment about this article or add new information about this topic:
Subjects list: Canada, Marketing, Company marketing practices
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