Marketing research in Japan: from its emergence to the present

Article Abstract:

The development of Japanese marketing research is discussed. Marketing research in the country is described from its inception after the Second World War to the early years of the new millennium. An overview of the marketing research environment in terms of Japan's domestic setting and external influences is also presented.

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The design and precision of data- fusion studies

Article Abstract:

The development of a tool to determine the effective sample size during the creation of fused datasets for market research is described. The utility of this tool for calculating confidence intervals and testing the data to deliver precise outputs is discussed.

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The importance of blogging

Article Abstract:

The growth and the ethical aspects of blogging are discussed, along with the usefulness of blogs as tools of market research.

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