Article Abstract:
Plain breakfast biscuits took the highest share in the breakfast biscuits subsector, with 70% of volume sales in 1997. Breakfast biscuits in Italy, which are also called frollini, are available in the form of a classic biscuit or enriched with cream and butter. Sometimes, they also come with the addition of a health food ingredient like wholemeal flour or soya, which are more popular among Italians who are putting greater importance on a healthy diet. breakfast biscuits that carry a health food ingredient saw increase of seven percentage points in volume share over the review period.
Comment:
Italy: Plain breakfast biscuits took highest share in breakfast biscuits subsector, with 70% of volume sales in 1997
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Article Abstract:
Barilla's Gran Pavesi brand dominates the sales for savoury biscuits sector, grabbing a share of 26% of volume sales in 1997 and recording increase of two percentage points in volume share over 1996-1997 period. Barilla's Mulino Bianco is the second leading brand in the savoury biscuits market, accounting for 17% of volume sales in 1997. Ownership of the two leading brands in the savoury biscuits market makes Barilla the leading player for that sector with a volume share of 43% in 1997. Barilla's success has been credited to the quality of its products.
Comment:
Gran Pavesi brand dominates sales for savoury biscuits sector, grabbing a share of 26% of volume sales in 1997
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Article Abstract:
Sweet biscuits has dominated Italy's market for sweet and savoury biscuits in terms of sales in value terms, taking a share of 64.7% in 1997 despite experiencing a drop of 1.4 percentage points in value share over the five-year review period. The drop in value share has been attributed to the springing up of private label products and to the price reductions made by branded manufacturers such as Barilla. Bread substitutes and Savoury biscuits, on the other hand, posted increase in value sales of 3.7% and 7.6% respectively during the review period.
Comment:
Italy: Sweet biscuits dominate market for sweet and savoury biscuits in terms of sales in value terms, with 64.7% share in 1997
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