Market sectors: sweet biscuits: breakfast biscuits

Article Abstract:

Plain breakfast biscuits took the highest share in the breakfast biscuits subsector, with 70% of volume sales in 1997. Breakfast biscuits in Italy, which are also called frollini, are available in the form of a classic biscuit or enriched with cream and butter. Sometimes, they also come with the addition of a health food ingredient like wholemeal flour or soya, which are more popular among Italians who are putting greater importance on a healthy diet. breakfast biscuits that carry a health food ingredient saw increase of seven percentage points in volume share over the review period.

Comment:

Italy: Plain breakfast biscuits took highest share in breakfast biscuits subsector, with 70% of volume sales in 1997

Market shares: sweet biscuits: manufacturers'

Article Abstract:

Barilla is the number one player in the sweet biscuits sector, accounting for 46% of volume sales for that sector in 1997. Barilla, together with Colussi and Doria, saw their respective volume shares rise by one percentage point between 1996 and 1997. Barilla's success in the sweet biscuits sector is due largely to the popularity of its Mulino Bianco and Pavesi breakfast biscuits, which offer a wide range of product to cater to different tastes. Colussi, which took a 4% volume share, realized boost in its sweet biscuits business from its purchase of Misura biscuits brand.

Comment:

Is the number one player in the sweet biscuits sector, accounting for 46% of volume sales for that sector in 1997

Company Planning/Goals, Barilla

Companies & their strategies: key players: breakfast biscuits

Article Abstract:

Key players in the market for sweet and savoury biscuits in the Italy makes a whole range of breakfast biscuits. Barilla, through its Mulino Bianco brand, provides consumers in Italy with an extensive range of breakfast biscuits that feature different flavors and formats. Another key player, Parmalat, also offers wide variety of breakfast biscuits with its Mister Day brand. Other major manufacturers that makes breakfast biscuits include Pavesi with Amici del Mattino and Crich with its Frollini del Mattino.

Comment:

Italy: Key players in market for sweet and savoury biscuits makes whole range of breakfast biscuits

Product information