A Toyota. Why not?
Article Abstract:
Toyota Motor Corp. is launching a corporate campaign in order to establish a stronger emotional connection with Americans. The program focuses on environmental commitment, social responsibility, and economic impact. The campaign was created by Dentsu America, New York, in response to a series of criticisms on the company's image.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
Global Marketing, Motor Vehicles and Equipment, Transportation equipment industry, Toyota Motor Corp., International marketing, Automotive industry, TM
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2007
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The biggest bounce
Article Abstract:
The increasing popularity of basket ball in Canada and marketing opportunities associated with this are discussed.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts, trends, outlooks, Forecasts and trends, Marketing, Market trend/market analysis, Company marketing practices, Basketball
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
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Comment about this article or add new information about this topic:
Subjects list: Canada
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