Living the life

Article Abstract:

Success of southasianlife.com, a website created by Raaj Brar to bring Canada's South Asian community together, and its popularity among advertisers, are discussed.

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Chinese challenge

Article Abstract:

The increasing Chinese population in Canada and lucrative business opportunities provided by these communities to Canadian business organizations is discussed.

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Make the leap

Article Abstract:

The process of marketing in multicultural societies is discussed.

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