Letting it ride
Article Abstract:
Automakers use their custom magazines as a way to increase customer relations, but they have not measured the response, a key element of direct marketing. Most automakers have not measured how many magazine recipients remain loyal to their auto brands.
author: Pellegrini, Laura
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Product information, Marketing procedures, World, Periodicals, Periodical Publishers, Methods, Usage, Marketing, Measurement, Automobile industry, Periodical publishing, Customer loyalty, Company marketing practices, Customer relations
The precise art of direct marketing
Article Abstract:
Michael J. McGovern, executive VP and creative director of Toronto based, Proximity Canada, presents his candid opinions on the direct mail programs for products from Gillette, LEOreal, and Moosehead Breweries.
author: McGovern, Michael J.
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Executive changes & profiles, Advertising, Evaluation, Officials and employees, Beliefs, opinions and attitudes, Executives, McGovern, Michael J., Proximity Worldwide
Nature of the beast
Article Abstract:
The author examines the growing trend and success of Internet advertising by Canadian firms. Topics include market development, direct marketing, and cost effectiveness.
author: Warren, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
Forecasts, trends, outlooks, Advertising agencies, Services information, Agencies, Services, Internet, Internet/Web advertising, Internet advertising, Cost (Economics), Costs (Economics), Industry forecasts, Market development
subjects list: Direct marketing, Canada, Marketing industry
This website is not affiliated with document authors or copyright owners. This page is provided for informational purposes only. Unintentional errors are possible.