Article Abstract:
Lingerie maker La Senza has unveiled an improved version of its Web site after solving glitches, including frequent site crashes. The original Web site had an erratic zoom feature for product shots while online orders disappeared mysteriously from the system. La Senza was so disappointed with the original Web site that it has decided to sue Integrated Communications & Entertainment, which made the site. The second Web site was created using in-house resources.
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Article Abstract:
Several Canadian online retailers have launched advertising campaigns to boost their sales for the 2000 holiday season. For instance, TheShoppingChannel.com has launched a newspaper campaign to promote its Alex and Zoe Toy Store, sent catalogs to one million homes, and started to air 10-second radio tags. Excite.ca, on the other hand, offers product review videos for the merchandise it sells and has a contest with a Volvo S60 sedan as the major prize.
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Article Abstract:
Microsoft Canada has launched a six-month print and TV campaign for MSN.ca touting the portal as a safe haven on the World Wide Web. The ad campaign, done in both French and English, features four TV spots showing people who are in the wrong place. For instance, there are Las Vegas showgirls at the ocean, punk rockers in an opera house and sumo wrestlers in an art gallery. The ads use Simon and Garfunkel's 'Homeward Bound' as the background song.
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