Key factors in increasing speed to market and improving new product success rates

Article Abstract:

Competition is fierce today. Businesses are under extreme pressure to innovate and to do so quickly. If they are too slow bringing a new product to market, or they make a mistake along the way, they could be overtaken by faster moving competitors. But what factors improve new product development success? In a previous study, the authors interviewed 15 senior technical professionals involved in new product development. They used a benchcasing approach by sending each manager three in-depth cases and then asking each to identify the critical success factors. They identified 10 factors. The purpose of this study is to test their model in a large sample of managers from a wider cross section of technology-based companies. By studying the practices of 95 successful and unsuccessful new product projects, we validated only some of the past findings, not all of them. We found several factors, not only speed development, can improve new product success rates? These factors include having a long-term view of product development, having a stable project vision, and following a rigorous new product development (NPD) process. (Reprinted by permission of the publisher.)

Research, New products, Product introduction, Business success

Involving suppliers in product development: insights from R&D directors and project managers

Article Abstract:

Product development and the involvement of suppliers in these processes are analyzed by focusing in the inputs from project managers.

Industrial suppliers

Learning process in new product development teams and effects on product success: a socio-cognitive perspective

Article Abstract:

The effects of organizational learning concepts on new product development and success are analyzed.

Usage, Organizational learning