It's time for the ad industry to invest in the Internet

Article Abstract:

Advertising agencies need to take risks, invest in the content of the Internet, and create partnerships in online industries to capitalize on the potential of the World Wide Web, as they did with radio and television.

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Ads in the Aftermath

Article Abstract:

Canadian marketers are facing tough challenges to create the proper tone and content for advertising in the wake of the Islamic terrorist attacks on the United States.

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Finding the right PBR performance measures

Article Abstract:

The article looks at how payment-by-results remuneration for advertising agencies should be structured and what performance parameters should be included.

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