Innovating to the core

Article Abstract:

University of Michigan professor Christie Nordhielm believes that the trend in product innovation is leaning towards efficiency. She adds that the marketers's role in product development has increased, with more market research being conducted throughout the process of product development. Her views on the factors inhibiting innovation are also given.

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Kids with cards

Article Abstract:

A study on unnecessary usage of loyalty cards by teenagers is presented. Benefits of these cards, such as discounts are also presented.

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Innovation overload

Article Abstract:

Negative impact of over innovations in product development on consumer preferences is discussed.

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