Article Abstract:
Pharmaceutical companies are increasingly moving to provide Web sites as a means of exposing their products to consumers. The move is based on drug firms' recognition of consumers' intent of gaining health information through the Internet and also due to the Web's cost-effectiveness in reaching people without breaking regulations on direct-advertisement to consumers. However, the increase of information divulged by drug companies also raises concerns from physicians regarding the quality of the information being delivered.
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Article Abstract:
Canadian marketers are acknowledging the benefits they gain in using wall murals in their advertising campaigns. They admit that giant wall murals that are increasingly seen in the cities of Toronto, Calgary, Edmonton and Montreal, all in Canada, provide big rewards in terms of size, impact and creativity. However, despite the advantages they offer, wall murals also present some problems. Some of these problems include local bylaws, financing and availability of new sites.
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Article Abstract:
Air Canada's website at www.aircanada.ca only offered visitors marketing information when it was launched in the mid-1990s. However, distribution products manager Phil Prudhomme initiated a redesign of the site after receiving requests from customers to add functional features. The airline added several online services to its website such as cargo tracking, online booking, e-ticketing and Websaver e-mail.
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