Has the system really changed?

Article Abstract:

The Public Works and Government Services - Communications Procurement Directorate's working is still flawed even after the sponsorship scandal has rocked the nation. The concerns of Ottawa's current advertising procurement are discussed.

Author: Brenden, Rupert
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
General services, Purchasing, Administrative agencies, Government agencies, Public contracts, Government contracts, Government contract

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Beware creative math

Article Abstract:

A report is presented on how the unethical practices of some disreputable cost consultants are negatively impacting the advertiser/agency relationship and the way they reach agreements.

Author: Brendon, Rupert
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Financial management, Commodity & service prices, Management dynamics, Cost Control Techniques, Management, Finance, Prices and rates, Advertising, Company business management, Company financing, Cost control, Company pricing policy, Cost reduction

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Going forward

Article Abstract:

A roundtable discussion on ethics and modern marketing is presented.

Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing Management, Administration of Marketing, Discussion

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Subjects list: Canada, Ethical aspects
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