Article Abstract:
The planned acquisition of Time Warner by America Online (AOL) involves AOL stocks being offered at a discount, and this could imply that AOL's management does not believe that its stocks are worth their market price. Time Warner has upgraded its cable networks and set up a business with a number of media brands. A move to broadband means that new material is needed, of the type offered by old media companies. Time Warner has set up links with a new media company and solved its succession problem with this deal.
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Article Abstract:
The recorded music activities of EMI and Time Warner are to be merged bringing a number of cost savings, as well as creating the biggest catalog world wide with some 2 million songs. This puts the new company in a strong position to take advantage of changes likely to occur as a result of online distribution of music. The industry has to tackle piracy if it is to benefit from technological change. There is a need to agreement on technical specifications. Barriers to entry may also be diminishing in the industry for a number of reasons, and the increased importance of local artists, with the development of niche artists may benefit smaller firms.
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Article Abstract:
The Nov 2001 launch of the film 'Harry Potter and the Philosopher's Stone' is the first major test of the cross-promotional synergies on which the merger of AOL and Time Warner was based. AOL Time Warner has used all its platforms to promote the film and linked activities.
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