Ad agencies feel they're getting cold shoulder from Thailand

Article Abstract:

U.S. advertising agencies are losing contracts in Thailand, due to an increasing distrust of foreigners and a belief that Western currency speculators caused the 1997 financial crisis. A government memo is encouraging businesses to choose Thai over foreign agencies. A related graph shows Thailand's ten largest advertising agencies by revenue.

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Agencies fret over spending

Article Abstract:

Companies have been cutting back on advertising spending in Asia, and many ad agencies are worried that an economic slowdown may be ahead. A related graph shows ad spending growth rates for nine Asian countries in 2000 and January-February 2001. All 2001 rates are down from last year.

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HBO considers airing commercials in the region, targeting TV in India

Article Abstract:

Cable television entertainment provider Home Box Office plans to run television advertising in India as it plans to increase profit in the Asian market.

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