Great reputations
Article Abstract:
100 Canadian companies are ranked after a survey was conducted among 1500 representative Canadians on corporate reputation. Canadian Tire ranked the highest for corporate reputation, followed by Tim Hortons and Sony.
author: Dobson, Sarah
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Company Identity PR, Venture Analysis, Surveys, Business enterprises, Corporate image, Rankings, Company rankings
Sub culture
Article Abstract:
Capitalizing on the rising tide of health concerns in Canada, three submarine sandwich chains, Subway, Quiznos Sub and Mr. Sub, have launched a host of low-carb and low-fat diet products.
author: Dobson, Sarah
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Product introduction, Eating places, New Products/Services, Fast Food Restaurants, Limited-Service Restaurants, Public affairs, Recipes and menus, Influence, Public relations, Company public relations, Health attitudes
Mattel Canada's Hot Wheels races after new generation of fans
Article Abstract:
Mattel's Hot Wheels is celebrating its 35th anniversary. Video games and comic books are among the company's methods of advertising.
author: Dobson, Sarah
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2003
United States, Games, Toys & Children's Vehicles, Game, Toy, and Children's Vehicle Manufacturing, Advertising, Advertising Activity, Games, toys, and children's vehicles, Toy industry, Mattel Inc.
subjects list: Canada
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