Going for gross to attract the kids

Article Abstract:

Advanced Exhibits of Detroit, MI, collaborated with Science World and children's author Sylvia Branzei-Velasquez for the marketing of 'Grossology' in Vancouver, British Columbia. The exhibition, the recipient of a print and radio campaign launched in late Jan 2000, is aimed at attracting children as well as adult visitors to Vancouver-based Science World. 'Grossology' features a fiberglass climbing wall that is a complete replica of the human skin.

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HSBC's national dream

Article Abstract:

The author examines the successful advertising campaign by Bryant Fulton and Shee for HSBC Bank Canada. Topics include the use of television advertising, advertising campaigns, and successful marketing of the bank.

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N.S. scales mount Kokanee

Article Abstract:

Creston, BC-based Columbia Brewery has changed the packaging of its Kokanee Beer to resemble a mountain. Toronto-based advertising agency of record Grip designed the package

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