Getting it right

Article Abstract:

A consortium of seven newspaper publishers, called the Sports Media Marketing Group, has been formed to compete better against television networks for the coverage and marketing of the 2010 Olympics. The group will market their 49 daily newspapers, which include the National Post and Toronto Star, as a consortium for the Oylmpics. Details of the group's arrangements and pricing structure are given.

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Rest in peace, ROP

Article Abstract:

Use of new advertising campaigns in magazines designated to suit the needs of both advertisers and readers is discussed.

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Still going strong

Article Abstract:

The receipt of the Marque Awards 2006 by Rapp Collins, a marketing agency based in Toronto, is discussed.

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