Germ warfare

Article Abstract:

Consumer products companies are introducing new cleaning products that provide convenience and kill disease-causing microbes. These new products range from Procter & Gamble's Dyrel for cleaning clothes usually reserved for the dry cleaner to SC Johnson's Oust Fabric Refesher for removing odors from fabrics. The creation of these new categories is helping packaged-goods companies grow revenues at a time when traditional categories such as laundry detergents are reaching maturity.

Author: Van Den Broek, Astrid
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 1999
Soap and Other Detergent Manufacturing, Household Detergents & Cleansers

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Learning about brand metrics

Article Abstract:

The Canadian Marketing AssociationEs oBrand Metrics Studyo offers marketers information on how Canadian organizations are measuring and managing their brands. The main findings of the study and what marketers need to consider for moving ahead are presented.

Author: Humphreys, Bob
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2004
Marketing, Measurement, Study and teaching, Product management, Brand choice, Brand name products, Brand names, Company marketing practices

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Subjects list: Canada
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