GM's pain, Toyota's gain

Article Abstract:

Toyota has surpassed other car companies in terms of marketing strategies adopted and customer understanding. Toyota's marketing of its hybrid environmental friendly car Prius at a time when GM pulled back its electric car from the market is a sign of Toyota's smart branding tactics.

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A new media commitment

Article Abstract:

The use of non-traditional marketing methods combined with ethnic marketing that helped the automaker General Motors of Canada in addressing company's issues and promoting its vehicle brands is discussed.

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Cannes ad festival can be a real eye-opener for marketers

Article Abstract:

The opportunities for marketers at the Cannes Advertising Festival are discussed.

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