Article Abstract:
According to the latest Cetelem data centre, the French give the various forms of commerce a low ranking - 5.92% on a scale of one to ten. They were rated according to the setting, which was given a rating of 6.74, and product offer which was given a rating of 6.17. However, the quality of relations with the sales staff gets a score of only 5.9 and the services offered were rated only 5.88. The hypermarkets received the best note, followed by big specialised stores with 7.08, and small shops with a mark of 7.03. While the hypermarkets were appreciated for their product selection with 7.32, as were big specialised stores with 7.48, small shops were appreciated with they quality of contact with sales people. On-line sales received a score of only 3.12 (the worst), and mail order sales received a low score of 5.26. Main order and on-line sales must make efforts concerning the product selection which was rated 3.56 for on-line sales and 5.57 for mail order sales; for the quality of contact with the sales people, on-line sales received a score of 3.29, compared with 5.24 for mail order; and for the quality of services offered on-line sales received a score of 3.5, while mail order was rated 5.48. The hypermarkets must continue to develop their capacity to listen and advise, and to communicate more on the practicality and price aspects.
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Article Abstract:
According to an Ipsos survey carried out in September 2000, 90% of the French say that they have never heard of equitable trade. Nevertheless, once the concept is explained, 90% of the French say that they are willing to choose a product from equitable trade rather than another of equal quality, which is not. In France, only three retail chains have undertaken this process: Monoprix which is the most committed retail chain, Leclerc, and Auchan, which plans to launch equitable trade products under signed private labels. For retailers, undertaking this process involves taking a new look at the strategy of the lowest price, since equitable trade products are sometimes a little more expensive in order to offer small producers in developing countries a fair price. For the time being in France, there is only the Max Havelaar association which came from the Netherlands on the equitable food trade sector in supermarkets and hypermarkets, with a line of Max Havelaar coffee. In 1999, 270 tonnes of Max Havelaar coffee was sold, representing an 0.5% market share. In 2000, this volume is expect to rise to 600 tonnes, and to 1,500 tonnes in 2001. In the meantime, Max Havelaar plans to launch other products in France: a tea in Monoprix at the beginning of 2001, bananas, chocolate, and honey.
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Article Abstract:
Panel International carried out a survey concerning consumers favourite retail chains in June 2001. For those 10 to 25 years old, the three favourite retail chains are ToysR'Us, with 54%, Grande Recre with 50%, and Kiabi with 33%. The favourite supermarket and hypermarket retail chain was Geant which ranked 9th with 20%, followed by Super U with 18% (in 11th place) Auchan with 18% and Carrefour with 14% (in 15th place). In the hypermarket category, the three leading retail chains are Auchan with 18%, Carrefour with 14%, and Geant with 13%, and in the supermarket category, the top three retail chains are Super U with 20%, Monoprix with 11%, and Aldi with 11%.
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