France Telecom looks to Africa for growth: firm outbids rivals to be in key markets; perils of overpaying

Article Abstract:

France Telecom S.A. is expanding its presence in Africa to counter slower growth in Europe. The African market comprises 6%, or $4.3 bil, of France Telecom's revenue per year. France Telecom outbid other firms for deals to operate in Niger and Kenya, and is attempting to secure a majority stake in Ghana Telecom's privatization.

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France Telecom rebrands products under orange tag

Article Abstract:

France Telecom S.A. is planning to rebrand most products under the name Orange, the company name of its cell phone operations. The marketing campaign will cost 175 million Euros ($225 million). The marketing plan is hoped will increase market share in a competitive global market.

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France hangs up on sole bidder for fourth mobile-phone license

Article Abstract:

The French government rejected the only bid offered for a third-generation telecommunications license from Iliad S.A., an Internet start-up, stating that it did not meet the necessary financial criteria.

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