FRANCE: A LIGHT VERSION OF BABYBEL

Article Abstract:

Fromageries Bel has introduced a light version of its famous Babybel. It has 30% fat content, less than the standard product. It is priced at FFr 9.90 per 190-gram unit and at FFr 11.90 for a string back of five 22-gram units. The launch is backed by FFr 3 immediate reduction coupons.

Fromageries Bel

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FRANCE: BRESSE BLEU NOW IN MINI VERSION

Article Abstract:

The Alliance Fromagere's Bresse Bleu cheese now comes in a mini version, to fit in with the current snacking trend. The recommended sales price is FFr 9.80 for a pack of four 30-gram units.

Alliance Fromagere

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France: Mini Babybel offers Christmas characters

Article Abstract:

Until 10 December 2001, every string bag of mini Babybels contains a shell in a different colour with a small figurine to decorate a Christmas tree (Teddy bear, Father Christmas, Snowman, etc).

Marketing procedures

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subjects list: France, Cheese
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