Article Abstract:
According to the Iri-Secodip's most recent edition of Marketing Book, health now outweighs all other consumer concerns for food. This trend is due in part to a number of food crises. French consumers' also display contradictory behaviour concerning health - for example, they continue to eat ready meals based on beef despite the bovine spongiform encephalopathy (BSE) crisis. Although the French want healthy natural organic products, they still want pleasure. In other words, the want pleasure without risk. Companies are developing 'brand stretching' in order to reassure consumers. Brand stretching is the extension of brand territory, which offers consumers a transversal guarantee on different market segments. Danone's Taillefine is an example.
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Article Abstract:
Danielle Rapoport, the director of the DRC firm, analyzed the trends in the 165 new products presented at the 1998 SIAL trade fair. In general, this products focused on the different practices and the different tastes related to the diversity of cultures. The three principal trends are the return to taste, which is mainly obtained through the quality of ingredients used, health products which also involve relaxation, such as Mamie Nova's yogurt with lime blossoms, the need for energy and for easy-to-use time-saving products, and to open spaces for snacking. These prepared products must still allow housewives to add their own personal touch to a dish, with decorations or by adding ingredients.
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Article Abstract:
The SIAL 2000 food trade fair was a success with 5,231 exhibitors, up 15%; 70% of the exhibitors came from 94 different countries outside of France. The number of visitors rose from 121,084 in 1998 to 132,813 in 2000; half of these were international people from 185 countries. Several basic trends appeared in the SIAL 2000, including a decline in 'gadget products' and an increase in innovations which meet the needs of consumers who are increasingly aware of real products solutions and especially of pleasure.
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