Article Abstract:
According to the Sofres Barometer for 1999-2000, 55% of French households go to hypermarkets as their principal, compared with 56% in 1998, while supermarkets are the principal store for 37.5% of households compared with 37% in 1998, and discount stores are the principal store for 5.5% of households compared with 5% in 1998. The average attendance at stores represented 3.2 retail chains per household in 1999, up 0.1% from 1999. Customers who are loyal to a hypermarkets shop there 2.5 times a month and spend an average of FFr 2.130, compared with FFr 1,907 for customers who are loyal to a supermarket. However, the average market basket for secondary supermarkets comes to FFr 715, with 3.6 visits per month than for secondary hypermarkets with FFr 655 for two visits per month. Discount stores became the secondary store for 12% of French households in 1999, compared with 10% in 1998, and the third store for 15% of households, compared with 11% in 1998, which confirms the occasional role of this type of store.
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Article Abstract:
The Auchan group's Accord Finances payment card is also a customer loyalty tool. A total of 270,000 new Accord Finances cards were distributed in 1999. Now Auchan registers FFr 3bn in credit outstanding for 1.4mn cards in wallets. The Accord Finances card is used in France by other retail chains than Auchan, and it also intends to develop outside of France in order to back the development of the Auchan retail chain. Auchan is currently targeting Southern European and Eastern European countries.
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Article Abstract:
Discount stores continue to gain ground in France. According to ACNielsen France, ultimately, this sector is expected to have 3,000 sales outlets with an average of 700 to 800 square metres of sales space, compared with 2,300 stores at present, and to represent a 12% share of the total food purchases made in supermarkets and hypermarkets in France, compared with 8.9% at present. The discount sector should then stabilise. The operators on this market then will place a priority developing customer loyalty, through a selection of increasingly better products, and to make acquisitions and consolidations. Ultimately, discount stores are expected to revolve around five major retail chains, sharing a FFr 40bn market, compared with more than FFr 37bn at present. The discount concept itself is expected to develop with bigger stores, and improved product selection, particularly with the development of chilled food sections and handling major brands. Lidl is the leading discount store in France, with 668 units and a turnover of over FFr 10bn, followed by ED (ED le Marche Discount and Ed l'Epicier), Aldi with 367 units, and Leader Price with 306 stores.
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