Article Abstract:
The Auchan group's Accord Finances payment card is also a customer loyalty tool. A total of 270,000 new Accord Finances cards were distributed in 1999. Now Auchan registers FFr 3bn in credit outstanding for 1.4mn cards in wallets. The Accord Finances card is used in France by other retail chains than Auchan, and it also intends to develop outside of France in order to back the development of the Auchan retail chain. Auchan is currently targeting Southern European and Eastern European countries.
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Article Abstract:
The new Intermarche loyalty card will be tested at the Chateau-d'Olonne Intermarche supermarket in the Vendee departement starting on 21 November 2000. This new loyalty card will make it possible to obtain purchase vouchers which accumulate on the card with the purchase of certain products. When FFr 50 has accumulated, the consumers can pay for their purchases directly with the card. Each person who holds this new card will be given a key ring which has a bar code. A child who holds the card can go to the store alone and present the key ring at the check out stand in order to have the purchase vouchers offers from the products purchased automatically put directly on the card. When the test is completed, the new card may be extended to all Intermarche stores.
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Article Abstract:
Retailers are increasingly interested in the insurance and financial market products. This is a market where direct sales (including retail chains) already represent 3% for property and responsibility insurance, and life insurance and capitalisation represent 5%. Retailers want to be able to become a second bank for the clients one day. In order to achieve this goal, they are offering a wide range of financial products, and plan to take advantage of the portfolio potential of their clients. There are now 3mn people who hold Carrefour's Pass card, compared with 1.5mn in 1998, an estimated 300,000 clients have Carrefour's damages insurance, compared with 150,000 in 1999 while there are 150,000 Carrefour damages insurance contracts compared with 60,000 in 1997. Competition is expected to intensify between retailers, bankers, and insurance companies, but there is no question of the retailers undercutting prices. One retailer stresses that the profitability of financial products should be comparable to the profitability per square metre of other products sold in hypermarkets.
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