Article Abstract:
Category management has appeared in France. Casino has adopted it, as has to a certain extent Carrefour which has signed an agreement with ACNielsen France and IRI-SECODIP to sell its store data. These two retail chains have chosen different paths. For Carrefour, it means delegating part of its marketing and product policy to the manufacturers, while Casino appears to be turning to an increasingly strong control of its marketing and product strategies. According to an expert, category management is now the only way for retailing to progress noticeably in terms of profitability. It is also the way to quickly conquer new markets as part of a globalisation policy. However, category management involves a major change in company organisation, since its purpose is to orient the company to the consumer, particularly by reducing the levels of organisation. It also implies a modification of the company's data processing systems, which must include consumer information systems and take suppliers and outside service providers into account. Category management also means that the buyer must learn to work with a seller. Customer management is the completion of category management. Retailers will come to the point where they match up their product categories and their customer categories.
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Article Abstract:
According to Secodip, it is an inescapable fact that the home meal replacement market will develop in French super-and hypermarkets. Although this market is already well developed in English speaking countries, notably in the USA where the market is worth an estimated US$ 300bn, in France, large retailers are acting cautiously, especially because the profitability of this new niche has not yet been proved. Nevertheless, French food and drink retail networks are using imaginative tactics in response to the new demand. Systeme U for example has tested the U Minute concept since September 1997. For the moment, this concerns the regroupment of all its ready to eat products in one area of its retail space, however this will eventually be developed into a true rapid catering concept based on the hypermarket chilled product and delicatessen departments.
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Article Abstract:
Auchan will open its first La Cave d'Auchan, a hypermarket devoted solely to beverages, formerly the 3,970 square metre Mammouth store at Coignieres. It is also getting ready to launch a new hypermarket concept, which will offer chilled foods and convenience food products, cleaning products, detergents, toiletries and personal hygiene products. Other departments will disappear: radios and phonographs, household appliances, sport articles, etc. This new concept will be tested in the 4,215 square metre Mammouth store at Chelles.
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Opens a new beverage supermarket in Coignieres, France.
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