Article Abstract:
Nestle's Sveltesse is placing a priority on pleasure and health for its line of light yogurt. It has reworked its Sveltesse Fruits recipe to make the products tastier and as creamy as standard yogurt. Sveltesse has added a new non-fat segment with Sveltesse Velours, a creamy product which comes in plain and vanilla varieties. By concocting these products, Sveltesse intends to attract men, who consume more than 33% of light products. They are willing to eat this type of product, but refuse to deprive themselves of pleasure and taste.
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Article Abstract:
After the health and light product sectors, Nestle has tackled the cosmetics sector with its new Vita-Mine product, sold under the Sveltesse brand. The group is offering women a gourmet product with zero fat content, designed to 'help skin remain lovely by combating free radicals' with vitamin C and pro-vitamin A. There will be no promotional campaign for this new product launch.
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Article Abstract:
Yoplait has launched Petites Faims de Calin, a low-fat yogurt snack (between 5% and 7% fat content for 100 grams of finished product). The recommended sales price is EUR 1.97 for a pack of four pots.
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