Article Abstract:
Although cola sales represent 55% of the soft drink sales at the national level, this figure drops to 48% at Systeme U, which has introduced a new installation enhancing colas, in order to stimulate this department. Although generally the products which have a high penetration rate, such as colas, are located at ten end of the department in order to generate traffic, Systeme U has decided to put them at the beginning of the soft drinks department instead. The strong identification which colas have and the increased shelf space given to colas in the soft drinks departments makes up for disadvantages (customers may not see them). This soft drink department is organised according to a mixture between dark products, led by colas and then teas, and clear products such as limeades and lemonades, in order to make them easier to spot. The fruit juice department follows the soft drinks section. It is organised according to different containers - jars for pure juices and nectars with pulp, and brick cartons for products made from concentrate, individual sizes, and nectars. The syrup department is organised according to the containers - canisters and glass bottles.
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Article Abstract:
Carrefour, the French retail group, organised its 'One Month Like You've Never Seen Before' operation simultaneously in sixteen different countries, and it was a real success. Carrefour's subsidiary in Portugal won market shares from its principal competitors, Jumbo-Auchan and Continent, while in Asia, Carrefour Taiwan posted a 36% rise in sales. This is Carrefour's first discount operation organised at the world level, and it required strict planning for orders and deliveries. The success of this operation is due also to the heavy media involvement in the event. In Spain, over FFr 40mn was spent on media, and over FFr 20mn was spent in Taiwan.
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Article Abstract:
As part of the operation organised to celebrate its 35th anniversary, Carrefour, the French retail group, has launched the 'historic month' operation, to be held from 6 October 1999 to 6 November 1999. This is the first stage in its end of the year campaign. The operation concerns 5,000 products, and consists of three promotional stages: catalogue offers by decade, a weekly offer via billboards and posters, and a daily offer in the national and regional daily newspapers, and on radio. All of these offers can be found on the Internet. This campaign is organised in all of the countries where Carrefour is present.
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