Article Abstract:
In 1998, the shredded cheese market represented 60,890 tonnes, up 9%. The private labels and lowest-priced products hold 80% of this market. Manufacturers are innovating in order to stay in the game. Entremont has introduced Special Cuisine under its Meule d'Or brand, MD Foods has introduced Finello, which consists of three shredded cheeses corresponding to three uses: pasta (a mixture of regato, emmental, and cheddar), browned cheese topping (mozzarella and emmental), and pizza (mozzarella), while Ravil organises its shredded cheese according to geographical region (Italy, Switzerland, and the Netherlands).
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Article Abstract:
The Laita company has launched the Label Rouge brie on the market, under the name Grande Selection. It is already sold at delicatessen counters in Auchan, Carrefour, and Geant stores. This product competes with the AOC brie de Meaux and Melun, and will be priced at between FFr 65 and FFr 70 per kilogram. The Label Rouge brie's launch in February 2001 will be backed by an advertising campaign targeting creameries, in order to explain the product to them, and consumers will be offered a card on the theme of the farm. This product is to ultimately be sold in self-service departments as well.
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Article Abstract:
Based on the success of its Degustation blocks of Emmental, under the Meule d'Or brand, the French company Entremont has introduced a shredded version designed to appeal to the line's consumers.
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