Article Abstract:
French super-and hypermarket wine and spirit sales only progressed 2% to FFr 26.5bn in the 12-month period ending March 1999, compared to +2.7% in the full 1998 year. Spirit sales were up 3.7% in supermarkets, but just +1.3% in hypermarkets. Products that registered poor performances include aniseed flavoured aperitifs, the market share of which fell to 24.2% by value, the punch and cocktail market (down 7% by both volume and value), brown bitters (down 10%) and sweet wine (down 4.5%). On average, 10% of super-and hypermarket wine sales are linked to a promotion. Amongst the most promoted products, champagne is leader with 20.8% of sales made under a promotion in 1998, followed by sparkling wines (13.1%), port (11.4%) punch and cocktails (11.3%) and whisky (11.2%). If champagne sales fell by 2.1% in the 12-month period ending at the end of the first-quarter of 1999, sparkling wines did well with an increase in sales volumes of more than 4%.
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Article Abstract:
Promotions represented 11% of the sales value of spirits and alcoholic beverages for the twelve months ending 5 July 1998, calculated monthly, compared with 12% during the same period in 1997. Promotions in the champagne sector represented 21.3% of the sales, followed by sparkling wines with 14%, whisky with 12%, cocktails and punch with 11%, and anise-flavoured aperitifs with 7.3%. While standard price reduction operations are the most-used promotion, more prestigious actions which enhance the brand image are beginning to develop.
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Article Abstract:
The French super-and hypermarket wine and spirits market only progressed 2% in value to FFr 79bn in 1998. This market represents 21% of the total value of the convenience goods market, which for its part progressed 3%. Sparkling wines registered the best growth (+5% in value from 1997), followed by still wines (+3%). In 1998, spirits generated an after-tax turnover of FFr 21.5bn, compared to FFr 19.5bn for still wines.
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