Article Abstract:
Orangina Licensing, the department of Orangina which markets the brand's licensed products, is offering products in fifteen different sectors such as clothing, luggage, accessories, socks, and paper for schoolwork. Other products may be launched soon in bath lines, watches, drinking glasses and tableware. Orangina, which is one of the 15 brands best-liked by children, is creating clothing in liaison with the surfing and streetwear segments, and this clothing is sold in surf-shops and sports shops. Orangina wants to develop its license operations, which represented only FFr 7mn out of the brand's total turnover of FFr 1.8bn. The products licensed by Orangina will be featured in a corner on the third floor of the Printemps Haussmann department store in Paris, from 2 June 2000 to 21 June 2000.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
According to a study by ACNielsen, 46% of cans on the cola market were sold under promotion between September 1999 and June 2000. Featuring a product in a drink can on the brochure appears to bring in EUR 381.12 more per week, compared with EUR 76.22 for a polyethylene terephthalate (PET) bottle. Drink cans are doing well in France, particularly on markets of beer (up 6.8% in volume for the year ending November 2000) still teas, and colas.
User Contributions:
Comment about this article or add new information about this topic:
Article Abstract:
Pepsico France is launching a nationwide billboard campaign (31,000 billboards). To last until the end of August 2000, the campaign, based on the theme of "Change", is aimed at 15-25 yearolds. A TV commercial is also expected and it will be broadcast up until 16 July 2000.
User Contributions:
Comment about this article or add new information about this topic: