Article Abstract:
Based on the results of a survey carried out in 1999 which shows that 71% of French consumers would like to find crab on in chilled food sections, the Nautilus company, which is the leader for canned crab, has introduced four products in the chilled ready seafood section, thanks to the pasteurisation technique. These upmarket products, which do not target mass consumption, are Kamchatka crab (royal Russian crab) pieces of crab, the crab and shrimp Duo, and a mixture of crab meat and claws. These products are priced higher than canned crab, and they have a minimum sell-by date limited of 40 days. Nautilus' objective for 2002 is to attract the five biggest French retail groups.
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Article Abstract:
Iglo has extended its frozen Grillades Oceanes line with two new plan fish products: a fillet grilled with three peppers and a fillet grilled with garlic. There will be a promotional operation for Grillades Oceanes in September 2000, in the form of reduction coupons to be used on any of the items in the line. By launching these two new products, Iglo is counting on the expanding segment of grilled fish, up 11.7%, compared with a 1% drop in volume for the total frozen fish market in 2000.
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Article Abstract:
The Nutrimer company has launched a line of chilled breaded fish, named Croustillants, under the Cap Ocean brand. It offers two varieties of fish, guaranteed without bones - sole and cod. These fish come in four versions: mushroom, cheese and tomato, vegetables, and Provencale-style. The price is FFr 16 to FFr 19 for two 100-gram pieces of breaded fish. They have a 21-day use-by date.
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