FRANCE: LA LAITIERE'S PETITS CLAFOUTIS

Article Abstract:

Nestle's La Laitiere has launched individual servings of fruit fried in batter in cherry or pear varieties. These are packaged in packs of four 85-gram cups, have a 21-day use-by date, and a recommended sales price of FFr 13.95. La Laitiere has launched a television advertising campaign as well as an on-pack promotional offer of a FFr 2 reduction on the next purchase. The dessert market posted a 23% rise at 31 July 2000.

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FRANCE: 'GOURMANDS' RANGE IS ENLARGED

Article Abstract:

The chilled product range, 'Gourmands', by French company Mamie Nova, has improved with the addition of a new recipe; called Blanc Gourmand, which is a low fat (20%) fromage blanc containing 18% fruit pieces. The new variety exists in three versions, including strawberry, peach and apple. Recommended retail price is FFr 7.95 for two 125g pots in a cardboard pack. They have a best before date of 21 days.

Mamie Nova

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FRANCE: FORET NOIRE FROM SOLO ITALIA

Article Abstract:

Solo Italia has introduced Foret Noire in the chilled dairy product segment. The principal innovation is that the chocolate sponge cake is coated with cherry sauce with whole fruit. The recommended sales price is FFr 14.50 for two 100-gram units.

Solo Italia

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subjects list: France, Dairy products