Article Abstract:
The Laurencin Traiteur company produces chilled ready quenelles, souffles, and brioches. It sells 40% of its output under its brand and the rest it sells under retailers' private labels (Lidl, ED, Norma, and Bonneterre). Every day it makes 10 tonnes of quenelles, and its volume increased by 35% in 1999. It ranks second on the quenelle market, down 1% in volume and up 3% in value, behind Georges Ecochard. The company has pasteurised all of its output since 1993, well ahead of the various food crises, and is focusing on food safety. Laurencin Traiteur has revised its visual identity, and is thinking over new packaging for a new line.
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Article Abstract:
Aspasia, a family-owned small or medium-sized Oriental chilled foods products company, sells most of its products under private labels. It has sold Asian products to Monoprix for 11 years, which represents 40% of its turnover. Aspasia also works with other companies such as Metro and Leclerc as well as with local authorities and a few wholesalers.
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Article Abstract:
Jean Stalaven, the French company which specialises in ready products sold at delicatessen counters, now has introduced a line of six ready meals (Scallops with vegetables, Stuffed tomatoes and rice cooked in onion, etc). Jean Stalaven plans to launch five more lines in the years to come, at the rate of two new products per year. This line targets young (under 35) consumers in urban areas. The company's objective is to make a turnover of EUR 15.24mn in the self-service department as of the third year.
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