Article Abstract:
Innovation in products and packaging helps develop the sugar market in France. The market of speciality sugar products turned over FFr 468mn in the year to 1 October 2000, up 5.9% with a 4.6% increase in sales by volume with 45,743 tons. Light sugar is doing fine too, with 3,038 tons, up 10.8% and FFr 139mn, up 12.4%. On the other hand, standard white sugar, the biggest contribution with 235,710 tons, fell 11.1% with FFr 1.875bn in sales, down 9.3%, the result of a lower consumption of home-made cakes, the bad fruit season for jams, and a lower sugar consumption at breakfast, to the profit of cereals and fruit juices. The sugar market reached FFr 2.6bn in total, down 6.6% with 244,813 tons, down 9.4% in the year to 1 October 2000. Special sugar (14% of volume sales in total, 23.7% by value) should concentrate the most of innovation and promotion in 2001. Standard sugar contributes 86% to volume sales, and 76.3% to sales by value.
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Article Abstract:
Sugar is the largest contribution to the market of pastry ingredients in France, with EUR 385mn in sales followed by flour with EUR 82.32mn, preparations for desserts with EUR 79.27mn, and sweeteners with EUR 68mn. Flour, the largest market sector, recorded a 5.8% increase in turnover in the year to 31 October 2001, with sales by volume of 105,500 tons, down 2%. The increase by value is the result of higher selling prices, and the introduction of added value products, especially in packaging. The market of dessert ingredients is worth EUR 198.18mn in total.
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Article Abstract:
Herta has followed its round dough with a launch of rectangular puff pastry to be cut. It is priced at FFr 11 per unit. It has a 24-day use-by date.
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