Article Abstract:
Iceurop.com is a new electronic sales site which has just opened in France, and which will be launched in the Benelux countries and Spain and Portugal at the end of 2000. This site has 1,800 chilled food products and regional food products (fish, meat, vegetables, dairy products, and processed meats) offered by a hundred producers. The site targets households with children in urban environments, and restaurants, hotels and food services. The minimum purchase is set at FFr 300 and the delivery price is FFr 79; the products are delivered in 48 hours by the Hays logistics firm. The objective for 2004 is to reach 100,000 clients with an average market basket of FFr 600.
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Article Abstract:
Wella has launched a new permanent hair colour range named Viva Color. Retailing in France at FFr 54 per unit, the product consists of a 2 + 1 formula of an intensive colouring cream, a colour brightener and a gentle active emulsion. The new re-designed packaging and logo (Viva Color replaces the old 'Shampooing Creme Colorant' range) indicates the level of coloration to the consumer. The range consists of 23 shades.
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Article Abstract:
Keranove is a new revitalising hair colour that retails in France for FFr 52.50. The colour is available in 15 different shades, and the formula is composed of the association of 3 molecules destined to increase the resistance and repair the hair.
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