Article Abstract:
In France, the number of food products in supermarkets and hypermarkets is increasing steadily, up 11.1% in 1997 and 1998 in the chilled self-service department alone. This is due to the change in consumer habits; they are increasingly on the lookout for new products, safety, practicality, and pleasure products. This rise in new products gives retailers major merchandising products since the convenience food sections will not stretch. However, they are ways that the departments can be better organised. Some think that certain products with low rotation should be eliminated. Others, such as Carrefour are organise them according to areas of use, which clarifies the selection, by eliminating certain double stocking, while meeting customer needs. Carrefour takes other criteria into account in organising the convenience food products department, particularly the notions of purchases for pleasure and the shopping time as perceived by the customer. Carrefour thinks that while the selection must respond to the demand of all the customers, the volume and space given to each item must be adapted to the ways customers shop.
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Article Abstract:
Intermarche intends to continue the development of its non-food areas, particularly the Kiosque d'Or which sells gold, Espace Temps book stalls which sell cultural items, and its Marche du Bien Etre area which sells health and hygiene products. Intermarche plans to create fifty Marche du Bien Etre units at shopping malls or in Intermarche stores in the years to come. In the meantime, fifteen additional units are already scheduled to open in 2000. The Kiosque d'Or concept with a recommended sales space of forty square metres of sales space is to be developed in a hundred Intermarche stores. This concept is to be developed in the form of 'shop windows' for small-sized Intermarche stores, where only the best-selling products will be exhibited. These products may also be sold only in catalogues, with about 2,300 products, and or by Internet. Intermarche plans to rapidly create a supply centre for the development of Espace Temps.
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Article Abstract:
Intermarche, the French retail group, wants to continue its international development and to be among the leading retail groups in Europe. It is targeting Germany, Belgium, Spain, Italy, Poland, and Portugal. Intermarche is counting on its organised growth, but it is not ruling out possible external growth operations. Intermarche expects to make a turnover of FFr 10bn outside of France in 1999, compared with FFr 7bn in 1998. Although Intermarche has already acquired international stature, it must now be able to turn around the German retail chain Spar, which it took control of in spring 1997. Intermarche is giving itself two years to do this.
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