Article Abstract:
According to XTC, the marketing surveillance firm, fitness, health and safety, and practicality are the major basic trends on the food product market in France and worldwide. According to XTC's 2000 Worldwide Food Innovation Panorama, consumers now want to enjoy what they eat. This quest for pleasure is mainly seen in seeking differences, with an increasing demand for more sophisticated products, with traditional and exotic recipes, and varied colours and textures. In France, 31% of the French seek variety, compared with 25% in the rest of the world, while the 17% of their seek sophistication and tradition in their foods, compared with 9% in the rest of the world. The French also seek naturalness and organic foods, which represent 13% of French people's expectations, compared with 12% in the rest of the world. According to Panorama, in the year 2000, consumers increasing are seeking solution products, and in addition are turning toward marketing of the moment. Actimel is cited as a successful example of a solution product: it is a product to be taken in the morning, and carries a health promise.
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Article Abstract:
Pleasure is a strong consumer trend in 2000. Of the new products which will be presented at the coming SIAL 2000 trade fair, 37% are betting on pleasure. This is expressed by the variety of senses (27%), cosmopolitanism (6%), sophistication (5%) and tradition (4%). According to Adriant, the sensory evaluation institute, pleasure's strong comback is due to the fact that consumers who move in a world where everything has become sterile and impersonal, increasingly seek sensations, particularly in taste. Today, consumers want to buy healthy, balanced foods, while enjoying themselves. Therefore, manufacturers are striving to combine health and pleasure. It is necessary to base a product on the major consumer trends of pleasure, health, and quality in order to guarantee the success of a product and ensure its survival.
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Article Abstract:
Ipsos carried out a survey of what the French think of their food, before the regional Food Forums to be held from 13 to 23 November 2000. Of those surveyed, 77% think that food products are more varied, 73% think that the way food is preserved has improved and 60% think that food health inspections have made progress. Of those surveyed, 30% think that the food products are riskier than they were ten years ago. Their principal concerns are mad cow disease (cited by 45% of those surveyed), and the disappearance of French gastronomy (cited by 21%). Of those surveyed 86% think that these problems are always spoken of when it is too late, and 72% stressed the lack of practical information provided. The regional forums will end with the States General for Food, which will be held in Paris on 13 December 2000.
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