Article Abstract:
Bjorg has decided to combine organic and nutrition. All of Bjorg's products are to bear the AB organic agriculture label. Bjorg wants all of its products to remain in the health food section.
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Article Abstract:
Consumers have elected 33 products out of a total of a 139 applications Product of the Year 2001, including 14 non-food products and 19 food products. The food products include five dairy products and one ice cream: President 250-gram tear-proof packet of butter, Entremont's Terroirs de Comte, Nestle's Fromage Blanc Oncteux soft white cheese, Lactel's Omega 3 milk, Yoplait's Petits Filous Cubes, and Haagen-Dazs' Lemon & Cream Pie. Overall, it was products from big companies which were elected. The winning company say that they are going to use the logo 'Elu Produit de l'Annee' (Elected Product of the Year) on the product's packaging, and in television advertising campaigns, and they also plan to increase the number of promotion communication operations in stores.
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Article Abstract:
According to Iri-Secodip, French households spent an average of EUR 108.9 on breakfast products in 2000, excluding Viennese pastries and dry breads, up 1.3% from 1999. The top three segments on the market are roasted coffee, which represented a total of EUR 1.06bn, up 2.2%, butter which represented EUR 850.3mn, down 0.4%, and cereals which represented EUR 481.6mn, up 2.4%. Hypermarkets represent more than half of these sales and private labels represent 25.3%. The private labels represent 42.6% of fruit juice, 33.3% of jams and jellies, and 26.8% of Viennese pastries. In addition to standard products, manufacturers are launching special breakfast products such as chilled dairy products, fruit juice, and cereal bars. On the cereal bar segment, the Gaillard Patissier company has introduced Gaillardises a la Mousse, two individual bars made from cereals, milk, and chocolate. LU has introduced Prince Matin, Prince Energie+ and Matins Taillefine which has a lower fat content. LU intends to become one of the major breakfast food companies by developing its line of biscuits and rusks.
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