FRANCE: A NEW LOOK FOR PAMPRYL

Article Abstract:

Pampryl has closed its head office at La Courneuve in the Seine-Saint-Denis departement since its merger with Orangina. The employees have been placed in various Pernod-Ricard units. The Pampryl head office is now at Orangina in Aix-en-Provence. The Dragon Rouge agency has designed the brand's new logo for the Banga and Champomy drinks, making them more modern and legible. The line of fruit juices, which are rich in antioxidants, will come in a 50 cl format by the end of the first half of 2001

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FRANCE: BIO DELICE ADDS TO ITS LINE

Article Abstract:

Bio Delice has launched a new organic fruit juice product: a pure apple-cranberry juice. The cranberry adds a little acidity to the apple juice. The recommended sales price is FFr 15.30 for a 75 cl bottle.

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FRANCE: PAMPRYL'S NEW ORANGE JUICE

Article Abstract:

Orangina/Pampryl has introduced Petit-Dejeuner, a 100% pure orange juice with pulp. The price is EUR 2.30 for a one-litre PAN plastic bottle. It has a 12-month use-by date.

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