Export marketing and the Internet

Article Abstract:

A survey of 358 UK exporting firms reveals that web-site owners engaging in export marketing, on the average, have less experience at exporting, use fewer a foreign branch or representative, and have more IT-literate staff. Further, they do not worry about "psychic distance" factor such as knowledge of foreign market, language and culture. Seventy-six per cent of web owners were pleased with the result of web use while 11% were disappointed. Exporters without web-sites think Internet use is complicated, costly and that personal contact with customers is very valuable.

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Dissemination of market orientation in Europe: a conceptual and historical evaluation

Article Abstract:

Macro and micro environmental factors influence the market orientation of European enterprises. All marketing decisions are developed against a wider "macro" environment and marketing, business and economic development are related with political, social, legal and other non-economic environmental factors. Market orientation in Europe has demonstrated a distinct level of practical application relying on each national economy's own environment.

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Marketing planning and the policy environment in the European Union

Article Abstract:

The effect of European Union policy on marketing activities is discussed.

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