Everyday stars
Article Abstract:
Consumers are watching the star's real lives and are taking interest to buy the products they use and solve the life problems as they did it. Details of the new consumer trends are analyzed.
author: Halpern, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Forecasts and trends, Market trend/market analysis, Advertising, Consumer preferences
Uncapping consumer generated content
Article Abstract:
Benefits and impact of consumer generated content (CGC) on digital marketing media is explained. Revenue model of CGC is also briefed.
author: Halpern, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Sales & consumption, Marketing, Advertising, Methods, Marketing industry, Industry sales and revenue
Hollywood's next close up
Article Abstract:
Trends of Hollywood movie watchers and marketers are presented.
author: Halpern, Michelle
Publisher: Rogers Publishing Ltd.
Publication Name: Marketing Magazine
Subject: Business, international
ISSN: 1196-4650
Year: 2006
Marketing procedures, Market share, MOTION PICTURES, Motion Picture and Video Industries, Motion picture industry, Movie industry, Company marketing practices, Company market share
subjects list: United States, Marketing, Industry forecasts
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