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Europe's single market: the toughest test yet for sales and distribution

Article Abstract:

The single European market is expected to pave the way for the emergence of Eurocustomers who will be more demanding and discerning of the products that are out in the market. Eurocustomers will not settle for products that merely offer quality and cost efficiency. Product preference will be based on other factors such as variety, availability, and the efficiency of after-sales service. Companies will need to assess the effectiveness of its distribution, marketing, after-sales service networks in post-1992 Europe. Understanding regional differences in product needs, purchasing behavior and local market conditions will be important. Overall, companies will need to implement changes in business attitudes and strategies in order to remain competitive in the post-1992 European market.

Europe, Economic aspects, International aspects, Strategic planning (Business), Single European market, Corporations, European

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Legal update: focus on the EC

Article Abstract:

The approval and implementation of the Maastricht Treaty and the European Monetary System (ERM) will remain uncertain until the close of 1993. Ratification by all European Community (EC) members is still required for the treaty's enforcement. In addition, the four economic convergence requirements for membership in the ERM also pose difficulties for some EC nations, especially the UK, which dropped out due to internal problems. Other developments include the passage of The Second Banking Coordination Directive and The Investment Services Directive, both major components of the EC single market program. Finally, the EC Commission has also cleared the merger between Nestle-Perrier, despite its resulting in collective dominance of the bottled-water market by the two firms.

Japan, Laws, regulations and rules, European Union, Corporations, Japanese, European Community

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