Engaging the audience

Article Abstract:

Aaron Lau, chief executive officer of Omnicom Group's advertising agency DDB Worldwide, feels that there are lot of similarities between performing arts and advertising. According to him, that's the reason why he understands the need to constantly connect with real people.

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Bill Durnan

Article Abstract:

Bill Durnan, creative director at Cossette Commuincation Group, was inducted into the Marketing Hall of Legends in 2008. Durnan is known for his ability to sell products and his creative ideas. His career in the field of marketing is described.

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Q and A

Article Abstract:

Consultant at Sports Futures of Initiative Media, Stewart Mison, shares his views on sports marketing.

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