Article Abstract:
According to a survey carried out in eight European countries by the Cetelem data centre, product quality is the leading criteria for choosing a store for consumers in France, Belgium, the United Kingdom, Germany, Italy, Spain, and Poland. However the Portuguese put the reception first, followed by product quality, and competitive prices. For the French the reception is the first criteria, followed by choice and the clarity of the presentation. Choice also ranks third for the Belgians, British, and Germans. This survey also shows that the use of consumer credit has entered the customs for 80% of the European. The British borrow the most, with an index of 107, followed by the Germans with 104, the French with 102, and the Belgians with 102.
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Article Abstract:
The European are increasingly alert to civic-minded companies. In an IPSOS/Fleishmann-Hillard survey carried out in France, Germany, Italy, and in the United Kingdom, 90% of those interviewed want major companies to allocate part of their income to solving social problems, and 89% said that they have more confidence in civic-minded companies, while 86% said that they are willing to buy products systematically from civic-minded companies. However, according to this study, French households are not willing to pay more for a product, even if it is proven that the product contributes to environmental protection. For the Europeans, companies must act first in the domains of health and food safety. For the French they must place a priority on questions concerning unemployment and exclusion, and they put the environment in third place. In order to meet the European consumers expectations, companies must be able to build a social discourse around their brands and services.
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Article Abstract:
Leclerc has opened three virtual stores: e-leclerc.com/bijoux for jewellery, e-leclerc.com/jouets for toys, and e-leclerc.com/voyages for travel. These three virtual shops are available nationally. The prices offered are the same as those in traditional Leclerc stores, excluding shipping costs. Leclerc has decided to offer only products with high added value which already benefit from the group's purchasing power and know-how.
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