Article Abstract:
The strategy of the BBC director general, Greg Dyke, is examined in detail, as are its links with the private sector, and how these are likely to change.
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Article Abstract:
The British Broadcasting Corp (BBC) was set up in 1922 and has adapted to change, but faces a major challenge with digital TV. The BBC is paid for by a license fee from television owners, and has decided to add five new channels, as well as five channels set up through commercial JVs, and a large presence on the internet. This may not be the best move for taxpayers, since the market can provide more diversity than the BBC can hope to achieve. The quality of the BBC's output could also be affected if it spreads itself too thinly.
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Article Abstract:
The British Broadcasting Corp (BBC) has been affected by a number of changes while John Birt has been head. Birt introduced producer choice, allowing producers to purchase services from private sources, not just from within the BBC, and production and broadcasting functions have been separated. The BBC has also developed its Internet service and has invested in digital technology. This investment in digital TV has led to difficulties in maintaining audience share in relation to ITV.
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